One of the best ways to make writing fun is to allow students to choose the prompt or have really fun prompts for formative assessments. With high school students, you could give them a choice of 5-6 really fun prompts, like their dream date, what they would do if they were the principal, etc... As an example, I assign a prompt every year that asks students to write about how my dream of being a circus star was crushed at an early age. I have students who never want to write, draft 5-6 pages about how I was born with a beard. It's a ridiculous prompt, but I model the writing process with them we revise them together considering all traits. It doesn't matter what the prompt is, as long as they're engaged. Once they understand the traits of writing and the writing process, then you can move on to summative assessments with literature prompts. Making the teaching aspect fun and provide a lot of scaffolding and they will be able to transfer that knowledge.
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Encourage them to use figurative language. I call it "fun language!" Show them examples from songs (ex. "shake it like a Polaroid picture") and movies ("life is like a box of chocolates") so they can see it's up to date. This challenge can spice up boring writing and make it fun. Good luck!
Another way to make writing fun is to make it real. Having students write college essays, business letters in response to good or bad service at a restaurant/movie theatre, or writing a cover letter for a job application engages students because they see that writing is actually a skill to be used, not to be learned and discarded. When I ask students to write business letters, many of them receive responses, coupons, etc... and they begin to make the connection that communicating effectively in the real world can bring about extraordinary results.
By making it your passion.
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