In pre-K, attendance is influenced by parental participation in the program, since they are responsible for transportation. I would proactively reach out to parents through multiple means - email, social media, written letters, phone calls, etc... get them involved in the classroom by having opportunities to volunteer, present to the class, etc... when parents are involved in the classroom and understand the importance of a pre-K education, they are committed to getting their students to school. You can also have a parent evening, where food and babysitting are provided, which I do for my ELL families, because this allows you to communicate about the importance of your program and also learn the barriers that prevent attendance so you can pro-actively address them. Just as we have to universally design our curriculum and instruction, we also have to universally design our outreach to families and the community.
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I agree with everything Katie said. At this age, a monthly/weekly calendar (with visual) sent home to the family can help keep students and parents excited about coming to school each day by knowing ahead of time a little about what is going to happen that day.
Attendance Works is a terrific foundation-funded organization. See http://www.attendanceworks.org/ The site is designed specifically to encourage attendance. There, you'll find tools, resources and research based practices to support daily attendance. Their new toolkit is a great resource to help schools address this as a system.
I also agree with Katie. Be certain you require each parent to volunteer to do something in the class. Some parents will try to be there for everything. You need to address the others so they do not feel that someone else will do the volunteering. Then communicate, communicate, and communicate in every form you can. Find what parents like best and use it.
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